Cincinnati coffeehouse chain Urbana Cafe has some good news: it’s “merging” with local bakery Moxy, Urbana owner Daniel Noguera says in a press release.
“Founded in 2013, Urbana Café (has) always aimed to have a very daring cooking program. Even during the days with the Vespa, before the opening of a real café, we used to bring treats freshly made with us,” says Noguera.
Noguera first opened Urbana on the back of a vintage Vespa, appearing at weekends at Findlay Market and at events around town. Urbana Cafe has since expanded to include coffeeshops in Pendleton, which opened in 2015, and East Walnut Hills, which opened in 2018, with an outpost still located in Findlay Market.
And Noguera says this partnership with Moxy is the next step in the evolution of coffee baking.
“We now know that to have a successful, creative and sustainable baking program, we need a talented leader and that’s how we come to Lou Turner and Moxy,” he says.
Turner – who has previously worked in kitchens including Salazar and Nada – started Moxy as a meal kit service during the pandemic with her partner, but has since pivoted the operation to its current baking focus. She wholesales to clients such as 1215 Wine Bar & Coffee Lab, Mom ‘n’ em and Collective Espresso and says Moxy will continue in this vein while overseeing food and building a baking team at Urbana.
“Moxy and Urbana Cafe have made the decision and started to completely merge our humble little businesses together,” Turner wrote on Moxy’s Instagram page. “What this simply means is that Moxy will continue to be a wholesale bakery business, finding us in all your favorite cafes, while leading our new adventure with Urbana Cafe. This new adventure will include the creation of ‘an entirely distinct, new and innovative food program for all the Urbana in your neighborhood (sic).’
The merger and the new menu should be completed this summer.
In the release, Noguera compliments Turner’s ability to create sweet and savory baked goods that play on her German heritage and use local produce.
Scrolling through Moxy’s Instagram reveals items like a danish filled with cottage cheese cream cheese, peach jam and milk crumble, topped with a violet from Carriage House Farm, or a honey flavored pastry bun German burned Earl Gray and imported, topped with lemon and vanilla buttercream.
“When Urbana approached us with an opportunity to merge, our visions simply connected. A strong belief in creating for the community and building a food program that brings nostalgic joy solidified our partnership,” Turner says in the release, adding “We will be rolling, savory options and now coffee for years to come.”
Urbana Cafe is located at 1130 Broadway St., Pendleton; 2714 Woodburn Ave, East Walnut Hills; Findlay Market, 1801 Race St., Over-the-Rhine; and the Scripps Center, 312 Walnut St., Downtown. More info: urbana-cafe.com.
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