Coffee and Compliments: How La La Land Kind Café Brightens Customers’ Days

0

A compliment can have a particularly positive impact on someone else’s mood or outlook – and a coffee try to do it regularly.

La La Land Kind Cafe is based in Dallas, TX, with eight stores across the country.

The motto of the company?

Normalize kindness.

LIKE DELICIOUS! COFFEE SHOP SPREADS KINDNESS THROUGH ITS PRODUCTS, PEOPLE AND PROGRAMS

Founder and CEO Francois Reihani shared the coffee facts with Fox News Digital in a phone interview and revealed more about the organization that sparked his business idea.

François Reihani is CEO of La La Land Kind Café, based in Dallas, Texas. On the right, the interior of one of its stores.
(Jeremie Sabado)

Reihani attended a meeting for Dallas CASA – a court-appointed special advocate organization in which individuals speak on behalf of minors in the foster care system.

He said that meeting was where he heard about children coming out of the foster care system at 18.

“Three children came up and the first one told his story,” he said.

“It was the most amazing thing I’ve ever heard.”

COFFEE QUIZ! HOW MUCH DO YOU KNOW ABOUT THIS DRINK YOU CAN’T LIVE WITHOUT IT?

Reihani has a passion for helping young people in foster care.

“It will stay with you forever. No one understands that there is a problem, a huge, deep, dark problem,” he said.

La La Land Kind Café's motto is to normalize kindness - and every employee is aware of this and aims to share these beliefs.

La La Land Kind Café’s motto is to normalize kindness – and every employee is aware of this and aims to share these beliefs.
(Jeremie Sabado)

A year after launching a nonprofit to help young people find housing, therapy and mentorship, Reihani said it just wasn’t working.

He said one of the main problems was that these children could not find jobs.

COLORADO COFFEE COMPANY SOURCES BEANS FROM AROUND THE WORLD AND GIVES BACK TO OTHERS

“I wanted to not just create the place that hired and mentored these kids — it was about creating a program that we could share with other companies,” he said.

The La La Land Kind Café was born with a double mission: to support young people in foster care and to spread benevolence by doing so.

The first site opened in 2019 in Dallas, Texas as a place for youth in foster care to gain a foothold and gain skills in the job market.

The interior of each store is meant to be aesthetically pleasing to customers.

The interior of each store is meant to be aesthetically pleasing to customers.
(Jeremie Sabado)

The 8-week program helps young people gain on-the-job training and customer service skills, as well as mentorship experience.

While the cafe helps support young people in foster care, employees also spread the kindness wherever they can, including on Tik Tok.

“We believe in complimenting people and…telling people we love them,” Reihani said.

One day during the covid pandemiche said he and another employee, Jeremiah, decided to drive around town and shout compliments to strangers out of the car window.

After impulsively pulling out a phone to record their experience, Reihani said the two put together a video – and uploaded it to Tik Tok.

“That night there were about 10,000 views, and we all freaked out.”

He added: “The next morning… a million. Now these videos can get 10…20…30 million views,” he said.

Tik Tok videos simply show a person giving a nice compliment to a stranger on the street to brighten that person’s day.

La La Land's coffee station yellow cups have a role to play in the company's marketing strategy, the CEO shared with Fox News Digital.

La La Land’s coffee station yellow cups have a role to play in the company’s marketing strategy, the CEO shared with Fox News Digital.
(Jeremie Sabado)

“The main problem with these videos…it shouldn’t be that [this experience of spreading love] is uncommon.”

From social media presence to in-store experience, La La Land is making sure its customers feel the love, he said.

“At the end of the day, what every human being wants is just great human connection and love for each other.”

Every customer gets a compliment when they place an order at the store, and the coffee mug itself even spreads the kindness.

Some mugs say, “Normalize kindness” or “Just be nice.”

The cafe is known for its yellow coffee mugs that have statements of encouragement and compliments printed on them.

The cafe is known for its yellow coffee mugs that have statements of encouragement and compliments printed on them.
(Jeremie Sabado)

The brand recently opened its first-ever drive-thru in Richardson, Texas, and continues to test how to spread kindness to others.

“At the end of the day, what every human wants is just great human connection and love for each other,” Reihani said.

CLICK HERE TO GET THE FOX NEWS APP

“We can’t take these things for granted,” he said.

“I’m just happy that as a company we were able to prove a small point.”

Share.

About Author

Comments are closed.