Stars lined up for specialty coffee in far north Dallas as family-run Eritrean roaster Tre Stelle Coffee opened its first cafe.
Traditional Eritrean and Ethiopian baskets hang between works by local artists on the café’s gleaming white walls, while the company’s Ambex YM-15 coffee roaster can be seen throughout the shop.
“Our store is designed to have a modern, industrial interior with a natural touch,” Tre Stelle co-founder Jonathan Ghebreamlak told DCN. “We have our outdoor roaster in the lounge area so everyone can see it and get a sense of the authenticity of having their coffee freshly roasted in-house.”
While contemporary coffeehouse design often puts production roasting elements front and center to capture the industrial spirit, Tre Stelle’s freshly roasted coffee also recalls Ghebreamlak’s Eritrean family heritage involving the traditional coffee ceremonies of Africa. from the east.
“It’s about bringing people together,” Ghebreamlak said. “It’s a way of [saying]”Hey, I appreciate you coming to my house, you’re a guest of mine, we respect you and treat you well here.”
A pair of Mazzer Super Jolly grinders and a La Marzocco GB5 2-group espresso machine, all custom-painted white, support a classic menu of espresso drinks alongside international favorites like Café Touba, a Senegalese-inspired spiced coffee with freshly ground coffee beans. selim mixed with ground coffee.
“In our view, serving delicious coffee is just part of our coffee,” Ghebreamlak told DCN. “We believe our overall goal is to bridge the gap between traditional coffee and modern coffee.”
Ghebreamlak and his father Yordan began discussing the idea of a coffee business around five years ago, then founded Tre Stelle in 2019 after a trip back to Eritrea. It was Jonathan’s first visit to Bar Tre Stelle, his father’s favorite café in the Amsara capital.
“I got the chance to finally see it for the first time, and I fell in love with it, just the experience,” Ghebreamlak said. “No matter what time you went, it was crowded.”
Now in his own roasting cafe, Jonathan Ghebreamlak focuses on coffee and roasting operations while Yordan focuses on wholesale relationships and sourcing green coffee through importers such as Cafe Imports , Royal Coffee and Highland Berry, Yirgacheffe specialist.
“We are in talks with a few other direct-to-farm importers,” said Jonathan Ghebreamlak. “We haven’t roasted coffee from Eritrea, but would love to find a distributor we could work with.”
Ghebreamlak said Tre Stelle is looking to expand its wholesale business regionally and eventually nationally, while continually aiming for the stars with its Dallas coffee shop experience.
“We plan to continue to build our name in the Dallas-Fort Worth coffee scene and look to be one of the most reputable stores over the next few years,” Ghebreamlak said. “We plan to achieve this by creating an environment where all customers feel welcomed and fully satisfied from the moment they enter our space until the moment they leave our space.”
Tre Stelle Coffee is located at 17390 Preston Rd Suite 210 in Dallas. Tell the DCN editors about your new coffee or roast here.
Howard Bryman is associate editor of Roast Magazine’s Daily Coffee News. He is based in Portland, Oregon.