Event organizer slams cafe for charging for brochures

The park pavilion

The organizer of an annual festival has blamed the new owners of the Pavillon du Parc for instructing him to leave event programs on their premises.

For 15 years, James Pharaoh has organized the Bedfringe event, bringing international comedians, performers and musicians to Bedford.

One of the many ways James promotes the festival is by distributing copies of the printed program at venues around the borough.

When he visited the Pavilion cafe in Bedford Park this week, he was told they had introduced a fee for leaving leaflets and programs on their premises.

In a document that the Pavilion shared with the Bedford Independent, the charge for filing promotional leaflets is £1 per day. Advertising your business on a banner on the outskirts of the cafe costs from £2.50 per day.

All revenue generated will be donated to the charity of their choice.

In a statement, the owners of the pavilion said: ‘Having taken on a caretaking role at Bedford Park, this was an opportunity to increase the visibility of local businesses, while generating much needed funds for charities and, this doing so, supporting those who are less fortunate. »

However, for many community organizations, these costs will prevent them from promoting their events to Pavilion clients.

Interaction with the community

“First of all, why would you give your business this level of administration? Purchase orders/invoices for such a small return? That’s nonsense,” James told the Bindependent edford.

“Most importantly, our cafes, pubs and restaurants are hives of activity and community interaction. It’s a place to catch up and mull over the day…and maybe grab some printouts to find out what’s going on in your area.

“It costs nothing [to the venue] to have flyers on a windowsill or festival brochures at the back of a bar. It is a celebration of the community and should not be an opportunity for a commercial enterprise.

James says he delivered thousands of Bedfringe pamphlets to locations around the county and was shocked to find the only location loading was the lodge.

“At the beginning of June, we will inform our more than 6,000 subscribers by e-mail where these brochures have been dropped off. Unfortunately, for the first time, the Pavilion will not be included.

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