From fashion closet on a bus to cafe in a car, what new-age shopping looks like


Spoiled for choice? Here is the home-shop edition

Published: Thu 28 April 2022, 20:44

The business landscape is changing every minute. As the pandemic hit, shopping trends gradually shifted towards ‘merchants’ knocking on our doors – from the living room at home to now, even coffee arriving in a C wagon with a barista and a ‘wardrobe’ bus arriving at a location of our choice to browse a range of bags and shoes. However, the pandemic has not been the only dominant factor driving our recent shopping behaviors. Technology and social media have become a big part of understanding changing trends, industry experts suggest. While a few months ago we took notice of grocery delivery apps ensuring convenience and safety, it’s no longer surprising that makeup artists on fresh meat from artisan butchers are coming to our doorsteps and how.

Track roads

Imagine a fashion closet – read: bus – driving to your doorstep, with handpicked styles to suit your tastes and even shoes just your size. INSTARUNWAY, a concept that features global luxury fashion brands like SJP by Sarah Jessica Parker and Furla, is the latest private shopping concept in town with a bus arriving at your doorstep. “People don’t anticipate the space needed to make room for the bus. It’s a big ‘pinch’ moment where customers tell you how much they love the experience and didn’t think it would actually be a display on the bus,” adds Samara Punjabi, CEO, INSTARUNWAY. Additionally, you can even book yourself an after-shopping tea party with Shangri-La Dubai and Abu Dhabi to make it a fashionable outing.

New trends thanks to the pandemic

As its name suggests, INSTARUNWAY seeks to elevate and transform the shopping landscape for the region’s luxury brands through an exclusive track on wheels. Samara Punjabi, Managing Director of INSTARUNWAY, says, “Needless to say, when the world turned upside down as a result of the pandemic, there were times when we wondered if people would be willing to accept the concept at a such a stirring point. However, taking that foundation and developing a shopping experience that was structured yet curated in an opulent setting helped bring it to fruition. »

Now imagine that! The Intellect C-Wagon is a literal cafe that comes to the comfort of your doorstep. It is fully equipped with certified baristas, state-of-the-art coffee equipment and locally roasted coffee beans. The car makes it possible to hold private events from the comfort of your home, which also works well with the protocols we all need to follow for the pandemic. “It has now been two years since the pandemic and it seems that everything is linked in one way or another to Covid-19. It would be a lie to say it’s not related because we’ve all changed our way of thinking so subconsciously maybe the idea came from there but it’s mostly to provide that unique experience and have a direct contact with our consumers”, explains Gabriela Cury. , Managing Director, Intellect Coffee.

“The pandemic has caused difficulties for the company. Salons were closed and home services were also not allowed for a time, so there was no way to provide service. We also have the B2B division and all events have been cancelled/postponed so opportunities have been halted. I am grateful to say that we survived and the future is here! recalls Haifa Addas, Managing Director of INSTAGLAM, an online beauty service that aspires to revolutionize the initial use of beauty services (makeup, hair, body care, nails, etc.). This is done by connecting beauty brands to professionals and customers.

Online shopping is so normal that brands need to work in tandem with consumers

“As we talk about the future, now more than ever, we can and must invite our consumers to constantly work in tandem to understand how they want to shop and the most feasible way to get them by shopping in the metaverse. , pushing the shopping experience and virtual spaces inhibiting the digital imagination to real-life products,” Samara adds. “Now everyone is fully aware of the rapid changes that the retail industry is has experienced over the past few years. Online shopping is so normal that brands and businesses are forced to come up with new ideas to stand out. Bespoke home services will continue to improve, providing customers with better experiences says Gabriela.

What are the trends to watch?

As for trends, it can be safely said that it started with CAFU mobile car services in the United Arab Emirates, helping a person break free from the gas station, with fuel brought to us, to anytime, anywhere. Gabriela says that in this case, the cart allows our end users to experience our products, straight from the roastery to their homes. “I think e-commerce/in-app shopping will continue to grow and become the dominant space for services, especially those that are affordable and convenient. People want on-demand access and we are now seeing the services of app provide it directly and smoothly,” says Haifa. Personal shopping with database information and pop-ups will rule, with a focus on local and community vibes. Food Crowd, the UAE’s newest platform delivers food products (fruits and vegetables, dairy products, groceries, fresh meats and beverages), from the farm to our homes and was created by agriculture experts from Abu Dhabi.A brainchild of Al Dahra experts Agriculture, one of the region’s agribusiness leaders, they connect local farmers and suppliers directly with customers.

Innovate to attract sales

Hosting a barbecue at home? Let local artisan butcher, The Meat Avenue, step in. They have recently expanded their delivery fleet in response to demand for home delivery of premium meats in Dubai and Abu Dhabi, offering a range of high quality cuts of meat. They even offer full-fledged catering services, including live cooking stations. Samara advises thinking about concepts that provide emotional connection. “Work to ensure a lasting experience, whether it’s enjoying craftsmanship, reaching new audiences, or creating memories,” she says.

How much time does a typical shopper spend on a bus vs in a store vs in an app or online?

Samara says customers spend about an hour on the bus. Gabriela adds that C-wagon times depend on whether it’s a coffee service or a private event; time for events is between one and three hours and can vary from 20 to 100 drinks respectively, while dial coffee service is a bespoke order, so your espresso or cappuccino is freshly brewed once we are your house. Meanwhile, a typical client can enjoy longer “salon” hours at home because it doesn’t involve commuting, parking, and waiting for the professional to be ready when they arrive.

Glamorous services on demand

INSTAGLAM provides on-demand beauty services right to your doorstep. A team of carefully selected professionals provide each client with the right beauty needs. With a turnaround time of just three hours, you can make an appointment at the time, place and day of your choice.

Artisanal butcher

Proud to offer personalized service, The Meat Avenue offers traditional and custom cuts, including grass-fed and grain-fed beef, dry-aged beef, quality fresh lamb and hormone-free chicken, which all come from reputable farmers. in Australia, New Zealand, the United States and South Africa, among others, and can be delivered directly to your door at competitive prices. Meat Avenue covers everything from setup and staffing to food delivery, preparation and serving – taking the stress out of any event.

Farm products at home

Food Crowd is a community grocery store/app that provides consumers with access to locally sourced farm products, such as dairy, fresh fruits and vegetables, meat, seafood, and other items that have been handpicked with strict quality control.

Coffee on wheels

The Intellect Coffee wagon appears with its full espresso menu or you can book it for a private event and it will reserve time for you. “Due to the strong competition existing in the UAE market, we understood that something unique was needed to stand out. Our C-wagon allows us to be in contact with consumers and receive feedback direct without being a coffee all the time, which ends up looking like a clash with our own wholesale customers,” says Gabriela Cury, Managing Director of Intellect Coffee. Dh600 and Dh1500).The service includes a personalized and fully equipped C-Wagon, a dedicated and experienced barista and the best coffee drinks menu.Customers can buy not only ready-made drinks, but also the coffee beans from which they are made.

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