Hard Rock Cafe announces the global launch of its newest menu item – the Messi Burger – as the latest innovation from Hard Rock International’s “LIVE GREATNESS” campaign in partnership with world football legend Lionel Messi. From today, this culinary delight, designed by Messi himself, is now available for fans to order on Hard Rock Cafe® Las Vegas.

As part of Hard Rock International’s ongoing partnership with Lionel Messi, Hard Rock Cafe is proud to present a namesake burger inspired by the footballing legend himself, paying homage to the ideal components of Messi’s burger.

The Messi Burger features ten tasty ingredients for a revolutionary take on Hard Rock’s legendary Steak Burger. As Hard Rock and Messi fans bite into the burger, they’ll taste a juicy double stack of the finest ground beef patties, seasoned and seared to perfection. Taste buds score big with the burger’s winning combination of toppings: provolone cheese, sliced ​​chorizo, caramelized red onion, and Hard Rock’s signature spicy, smoky sauce served on a grilled brioche bun with shredded romaine lettuce and tomatoes ripened on the vine. If you really want MESSI, try the burger topped with a fried egg for a nominal fee.

“It’s an honor to take our partnership with world-renowned football star Lionel Messi and the LIVE GREATNESS campaign to the next level with his own version of Hard Rock Cafe’s legendary Steak Burger,” said Jon Lucas, COO of Hard Rock. International. “We are delighted to welcome Hard Rock and Messi fans to our territory to try the burger inspired by Messi’s favorites for a unique and unforgettable experience.”

Hard Rock Cafe is an internationally renowned hotel brand that operates cafes around the world, which are visited by millions of customers every year. The first Hard Rock Cafe opened in London, England in 1971. From there the brand spread to major cities such as New York, Los Angeles, Chicago, Miami, Paris, Sydney and many more. others. Hard Rock Cafe offers a one-of-a-kind dining experience with a commitment to serving fresh, high quality ingredients. To satisfy the consumer’s ever-changing palate, Hard Rock continually updates its menu with limited-time offerings, including burger pairings, innovative cocktails and more.

For more information about Hard Rock Cafe, please visit https://www.hardrockcafe.com. To learn more about Hard Rock International, visit https://www.hardrock.com.


In 2021, Messi partnered with Hard Rock for the brand’s LIVE GREATNESS campaign, an initiative based on the fan-focused principles that have guided Hard Rock since opening its first cafe in London in 1971 and aimed to inspire fans while appealing to them. to unite under their love for the iconic brand of entertainment and hospitality.

The collaboration pays homage to Hard Rock’s roots, as the brand’s world-famous T-shirts emerged when the original Hard Rock Cafe London sponsored a local football team in the 1970s. Hard Rock and Messi came together to unveil a new collection of merchandise, which includes some of Messi’s iconic symbols such as the number 10, the lion and his own logo.

Details on LIVE GREATNESS can be found here, and additional highlights regarding Hard Rock’s partnership with Messi here. All merchandise from the Hard Rock and Lionel Messi collaboration is available in-store and online.

About Hard Rock®:

Hard Rock International (HRI) is one of the most recognized companies in the world with locations in 68 countries spanning 253 locations which include hotels, casinos, Rock Shops®, performance venues and cafes owned/licensed or managed. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sports betting, retail sports betting and internet gaming platform. Starting with an Eric Clapton guitar, Hard Rock has the world’s largest and most valuable collection of authentic musical memorabilia with over 86,000 pieces, which are displayed at its locations around the world. In 2021, Hard Rock was honored as one of Forbes Magazine’s Top Diversity Employers, Top Employer for Women, and Top Employer in Travel & Leisure, Games & Entertainment. Hard Rock was also named one of America’s Best Managed Companies by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in the North America Hotel Guest Satisfaction Study by JD Power for the third consecutive year in 2021. The brand is owned by parent HRI entity The Seminole Tribe of Florida. For more information about Hard Rock International, visit www.hardrock.com or shop.hardrock.com.


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