Hugh Jackman is a well-known coffee lover, who opened Laughing Man Coffee in 2011. The trendy New York cafe is now unveiling a full-scale, plant-based bakery thanks to regular customer Chef Lauren Evans. Evans, a lifelong Tribeca resident, will help open a vegan cafe called Laughing V at Jackman’s Laughing Man Coffee, providing Manhattan coffee lovers with vegan baked goods, sandwiches and more.
Despite Tribeca’s hip status, Manhattan’s downtown neighborhood lacks plant-based food options. Evans aims to promote plant-based eating, campaigning for more vegan options in the neighborhood, according to VegNews. During this campaign, Evans frequently visited the Laughing Man Coffee and caught the eye of co-founders David and Barry Steingard. When presented with the chef’s impressive plant-based bakery menu, the founders decided to open Laughing V next door.
The Laughing V Cafe menu features a selection of luxury vegan baked goods, sandwiches, pastries and other accompaniments. Evan’s well-crafted menu includes vegan Philly Cheesesteaks, Tofu Caprese Sandwiches, and Portobello Mushroom Wraps. Some vegan baked goods will include whole-wheat focaccia, Strawberry Matcha Linzer cookies, and palms.
Spin-off cafe has also caught the eye since it opened in Tribeca. Local resident and regular customer Peter Nussbaum said VegNews that they felt “beyond excited” about the new vegan hotspot. Nussbaum and his wife Gabrielle operate a shelter for food industry rescue animals called Tamerlaine Sanctuary.
“When I moved here 25 years ago, egg and butter trucks were parked on this block every night,” Nussbaum said. “We were beyond thrilled to find that an ethical vegan neighbor had opened an all-vegan cafe. I’ve tried every sandwich on the menu and they’re all amazing.
Laughing Man Coffee and Laughing V are located at 184 Duane St. New York, NY 10013, serving customers fresh baked goods and meals as well as prepared groceries. Small market offerings include dairy-free sauces, hot corn, pre-made pasta and vegan pâté. Driven by animal welfare, Evans’ new vegan venture aims to promote a better food system without animal involvement.
Growing popularity of vegan baking
As plant-based products grow in popularity, the founders of Laughing Man intend to capitalize on this market in their first foray into the vegan industry. For plant-based sweets alone, vegan demand is growing rapidly. The global vegan desserts market is expected to grow at a CAGR of 10% from 2020 to 2027, reaching nearly USD 6 billion by the end of the forecast period.
Consumers are looking for plant-based foods more than ever. Google revealed that in 2021, searches for “Vegan Food Near Me” increased by 5,000%. Now, Evan is working to increase the number of establishments consumers can visit in Tribeca that serve delicious, healthy plant-based foods.
Last November, vegan cheese mogul Miyoko Schinner launched a Youtube channel dedicated to teaching plant-based baking. Schinner — the owner of alternative dairy company Miyoko’s Creamery — started The Vegan Butter Channel to help home cooks learn how to recreate their favorite baked goods and savory pastries at home with only plant-based ingredients.
For tips on recreating your favorite baked goods at home, check out The Beet’s vegan baking guide.
The 6 best fast food chains with plant-based options on the menu
Fast food restaurants have finally gotten the message that their customers don’t just come for a burger, fried chicken or beef taco. Many now have plant-based foods and come up with creative and delicious ways to add more greens to the menu. Here are the 6 best fast food chains with plant-based options on the menu.