Revival Cycles’ Ducati Fuse is a $500,000 Custom Cafe Racer

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Over seven years and 1,000 hours of work went into building this museum-worthy custom motorcycle.



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When the cutting-edge MotoGP motorcycle racing series came to Austin this spring, it brought more than the fastest motorcycles on the planet to the Texas capital. Timed to complement the event, the Handbuilt Motorcycle Show took place showcasing some of the finest, most imaginative and craziest custom cycles America has to offer.

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Of the two-wheeled sculptures assembled, the one that stood out was Revival Cycles’ Ducati Fuse, a sleek crimson creation built in collaboration with the man who commissioned the bike, Ed Boyd. The former vice president of design for Dell, creative director of global category for Nike and tech designer for Sony clearly has an eye for aesthetics, so it’s no surprise that his vision is so well defined.

“He had designed all these electronics, but never a motorcycle,” Revival Cycles founder Alan Stulberg tells us of what brought the two forces together. “So he contacted us to teach him how to design a motorcycle.” Also living in Austin, Boyd had fallen in love with a Revival creation called the Ducati J63 and was inspired to dream up his own unique version. Originally, Boyd wanted Stulberg and co. to build it from an old Yamaha Virago, but quickly that plan turned out to be a mad dash – so they pivoted to center around a Ducati Monster 1100 engine.

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“In my world, it’s unmatched, but even people who build motorcycles, I have to explain to them about this motorcycle that is so incredibly special, unique and technical,” says Stulberg, showing us a mood board/a design note that highlights the smooth, round shapes of 1950s Grand Prix cars, a former Auto Union concept car and, of course, his own earlier Ducati J63 custom build.

Founded in 2008 by Stulberg, Revival Cycles has become one of the most influential customizers in the Lone Star State. In 2014 they launched the Handbuilt Motorcycle Show which has grown into a three-day spectacle attracting over 25,000 enthusiasts each year, all eager to see what the world’s best motorcycle builders are up to. As part of the show, the Fuse was unveiled and displayed at the Design Lounge sponsored by Dell Computers.

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“If you look at it on the face of it, a lot of guys are building custom bikes that can’t be ridden and performed, they just look pretty,” Stulberg continues. “Our goal was to make [Fuse] very, very technical and very, very performance driven, but also incredibly well polished and finished. And those are really two extremely difficult things to combine.

While some rudimentary “customizers” just bolt on a handful of cafe racer parts and maybe fabricate a custom gas tank and call it a day, the Fuse runs on the opposite end of the spectrum. The Ducati engine and wheel hubs are the only original parts remaining – over seven years over 1,000 hours have been devoted to this singular museum piece, centering on the 1,100cc engine and a trellis frame in stainless steel loaded with a custom machined swingarm, custom leather saddle and stunning seven-coat blood red paint.

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As an example of the complex construction of the Fuse, Stulberg mentions the upper triple clamp, essentially the handlebar which contains all the hydraulics, electronics, front suspension, brakes and clutch etc. repeatedly changing plans mid-build, requiring re-engineering from scratch, sinking 500 hours on this one piece. This is part of the reason the Fuse ultimately cost well over half a million dollars to produce, well beyond its original $100,000 budget.

“It just continued because Ed’s imagination as a guy who built anything wanted no restrictions on what the end product would be,” Stulberg recalled, praising his demanding but generous benefactor. “So we kept coming back to the table and redesigning pieces that could have been simple and ready to go, but weren’t.

Tags: motorcycles Custom Motorcycles ducati magazine article Revival Cycles Rides

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