LOS ANGELES–(BUSINESS WIRE)–Today, Sanrio is launching its own virtual “My Hello Kitty Cafe” on Roblox, a global platform connecting millions of people through shared experiences. The “My Hello Kitty Cafe” experience supports Sanrio’s goal of elevating the everyday through shared moments. Friends are encouraged to imagine, create and have fun with Hello Kitty® and her friends as they explore super cute and immersive worlds together.
The “My Hello Kitty Cafe”, created in partnership with game development studio Rock Panda, allows creativity and full control of your own cafe in the Hello Kitty universe. Community members have the opportunity to build from scratch, manage and expand their cafe with the help of Hello Kitty and her friends. From a simple coffee truck to a huge cafe, the fun and creativity are endless. With a built-in Gacha system, you can collect an array of different Hello Kitty-themed staff members as well as multiple Sanrio characters.
“For decades, our core values of friendship and kindness have helped build a positive community in the physical world. As the world moves into the digital space, we are moving with our audience to create authentic digital experiences that are unique to Sanrio,” says Craig Takiguchi, Chief Operating Officer and Head of Business Development at Sanrio, Inc. “Sanrio’s online presence will allow gamers of all ages to express themselves through our characters and expand the inclusive community and caring of Sanrio to the digital world.
As visitors progress through the experience, they will unlock familiar characters such as My Melody™, Pompompurin™ and Keroppi™, as well as many surprise characters. They can decorate their cafes with unique Hello Kitty decor, create original menu items for their customers, or board the Shinkansen to explore Hello Kitty City and visit a friend’s Cafe Town to see what they’re up to.
Sanrio is the best known global lifestyle brand for pop icon Hello Kitty®, and home to many other beloved character brands including Chococat™, My Melody™, Badtz-maru™, Keroppi™, Gudetama ™ and Aggretsuko™. Sanrio was founded on the “Small Gift, Big Smile®” philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to deliver quality products, services and activities that inspire unique consumer experiences around the world. Today, the legendary line of Sanrio products is available in more than 130 countries and at retail outlets, including department stores, specialty stores, national chains and Sanrio boutiques. To learn more about Sanrio, visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube channel.
Roblox is reimagining the way people come together to connect, create, and express themselves through immersive and interactive shared experiences. Every day, millions of people around the world play, learn, communicate and expand their friendships by exploring millions of user-generated digital experiences, all designed by creators on the platform. Roblox’s mission is to connect billions of users with courtesy and optimism and to support a safe and diverse community, a community that inspires and fosters creativity and positive relationships between people around the world.