The Tropical Smoothie Cafe is experiencing strong growth


Tropical Smoothie Cafe, a leading fast casual restaurant brand, continued to grow in the second quarter of 2022. From opening its 1,100th location to launching a new mobile app and refreshed loyalty program , the concept of rapid causality boasts impressive dynamic franchise development and technological advancements in the second quarter.

Celebrating milestone mid-year numbers, Tropical Smoothie Cafe fueled development by signing 139 franchise agreements in major US markets including Chicago, Philadelphia and Salt Lake City. Notably, the brand continued to grow its footprint with operators already in the franchise system, with existing franchisees making up the majority of executed franchise deals through the second quarter of the year.

“Our aggressive and strategic growth has continued nationwide and it is exciting to see the milestones we have already achieved in the first half of 2022,” said Cheryl Fletcher, Chief Development Officer of Tropical Smoothie Cafe, LLC. “Seeing triple-digit signed deals and the opening of 85 new locations is a testament to our strong model and our incredible franchisees who are eager to share our brand with communities across the country.”

Among the most recent deals signed by the brand is a 15-unit franchise agreement in Utah with veteran multi-brand operators Jacob Webb and April Miller.

“These 15 locations will fill a major need in the Northern Utah market,” Webb said. “Since the Greater Salt Lake City community is no stranger to the brand, we look forward to making Tropical Smoothie Cafe a household name in Weber and Davis counties. We have many years of experience in as owners, and our knowledge of the restaurant industry and our passion for getting involved in our community has led us to conclude that aligning with Tropical Smoothie Cafe is a natural fit. My business partner, April Miller, and I knew that Tropical Smoothie Cafe’s strong reputation, established support team and diverse product line were the perfect investment.”

More than 1,100 cafes open nationwide

After the brand reached the milestone of surpassing an average unit volume of $1 million for the system at the end of 2021, as reported in its FDD 2022, Tropical Smoothie Cafe continued to reach new milestones with the opening from the 1,100th midpoint brand location. 2022 in Charlotte with local franchisees Stacey and Maurice Pugh.

“We are off to a great start to expand our footprint in 2022, including the opening of our 1,100th location in Charlotte,” said Charles Watson, CEO of Tropical Smoothie Cafe, LLC. “This location marked an important milestone for the brand as we continue to grow with new and existing franchisees across the country. Stacey and Maurice exemplify the type of franchise candidates we seek, embodying our Inspire Better® purpose, with a desire to have a positive impact on their community.”

Digital sales and loyalty

Tropical Smoothie Cafe continued its digital strategy focused on leveraging various activations that reward the brand’s most knowledgeable and loyal customers through promotions and offers on the mobile app.

The new Tropic rewards loyalty program launched in June and includes an updated points system that makes it easier and faster to redeem points. Members now earn 10 points for every dollar spent through the app, online or in a cafe, and can redeem their points for their favorite items. They are also the first to know about new promotions and limited-time menu items and will receive special birthday and referring friend rewards.

Notable leaderboards and awards

In the first half of 2022, the brand continued to receive accolades from top restaurant and franchise industry publications, further solidifying the concept’s position as a leader in the fast-casual space. Tropical Smoothie Cafe was named in Technomic’s Top 500 for 2022 by Restaurant Business Magazine, ranking as one of the most profitable brands in the United States. Additionally, the brand was once again honored with its inclusion in the Franchise Times Top 400 for 2021, up nearly 30 spots from the previous year. Finally, Tropical Smoothie Cafe was listed within Fast Casual in its Top 100 Movers and Shakers 2022 list and received the TOPSCORE Fund Award with a Fund Score of 910 by FRANdata.

Return of fan-favorite LTOs and summer campaigns

On June 17, Tropical Smoothie Cafe kicked off the summer season by celebrating National Flip Flop Day. Participating Tropical Smoothie Cafe locations offered free smoothies to flip-flop-wearing customers across the country. Plus, to celebrate National Smoothie Day on June 21, loyal members received a special free 24oz. smoothie reward with any food purchase. Together, the cafes in the system gave away more than 310,000 smoothies during the two summer campaigns and rewarded Tropic Rewards™ members for their loyalty.

About Tropical Smoothie Cafe®

Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring a healthier lifestyle with over 1,100 locations nationwide. For 25 years, the brand has been serving better-for-you smoothies, wraps, sandwiches and flatbreads. Tropical Smoothie Cafe also features enhanced app technology and enhanced mobile ordering capabilities to further enhance the cafe’s digital and dining experience and underscore the brand’s focus on convenience. Interested Tropical Smoothie Cafe franchise applicants must have business experience, as well as a minimum net worth of $350,000, which includes $125,000 in cash. Applicants who meet these preliminary qualifications will be required to make an initial investment of between $277,000 and $584,000. The franchise currently has an average unit volume (AUV) of over $1,009,803, as reported in its 2022 FDD, the highest in the company’s 25-year history.

SOURCE Tropical Smoothie Coffee


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