Tropical Smoothie Cafe continued its momentum from 2021 into the first quarter of 2022, signing 56 new franchise agreements and opening 42 new franchise cafes, including its first location at the airport. Over 70% of deals are with existing Tropical Smoothie Cafe franchisees, demonstrating their success and commitment to the brand.
One of these openings, at the new Will Rogers World Airport in Oklahoma City, in partnership with award-winning airport concessionaire Paradies Lagardère, marks the brand’s expansion into the airport space.
“We are absolutely thrilled to have opened our very first Tropical Smoothie Cafe restaurant at Will Rogers World Airport in Oklahoma City,” said Claude Guillaume, Senior Vice President of Operations for Paradies Lagardère’s Food & Beverage Division. “With its diverse menu of options and flavors to suit all day and traveler preferences, the Tropical Smoothie Cafe will be an exciting addition to the airport’s overall concessions program and a successful complement to the new line of restaurants we have recently introduced.”
Tropical Smoothie Cafe franchisees also received top franchise community awards during the first quarter. Salem Najjar, who currently owns and operates 14 Tropical Smoothie Cafe locations across the Midwest with nearly 20 in the works, has been named Franchise of the Year by the International Franchise Association (IFA). The award recognizes outstanding franchisees who exemplify excellence in community, workforce and diversity.
Additionally, Multi-Unit Franchisee magazine recognized two Tropical Smoothie Cafe franchise groups in its 2022 MVP awards. Toya Evans, who owns and operates four Tropical Smoothie Cafe locations in Maryland with another cafe in development, received the award. Spirit of Franchising. Roma and Suresh Patel received the MVP Influencer Award for Husband and Wife Team. The Patels opened their first Tropical Smoothie Cafe location in 2015 in Ohio and now own 13 cafes throughout Ohio.