Tropical Smoothie Cafe® opens its first double drive-thru | national company


Existing Multi-Unit Franchisee Expands Brand Footprint with Innovative New Restaurant Design in Oklahoma City

OKLAHOMA CITY, Oct. 27, 2022 /PRNewswire/ — Tropical Smoothie Cafe, a leading casual fast food brand, today announced the opening of a dual drive-thru in Oklahoma City, the first of its kind for the brand. Franchisee Rohit Patel is opening the uniquely designed location, which features two drive-thru lanes, one standard and one designated for online, third-party and curbside order pick-up. The new location marks Patel’s 14th cafe.

The new stand-alone cafe is located at 1714 Northwest 23rd Street, near downtown Oklahoma City and the Oklahoma State Capitol building.

“New locations are always something we look forward to, and there’s an added level of excitement when a new coffee shop model opens for the first time,” said Charles Watson, CEO of Tropical Smoothie. Cafe, LLC. “Rohit is an extremely dedicated franchisee. We knew his faith in the brand and his passion for designing and building its new cafes would make him the right fit for the first dual drive-thru location.”

With only a few dining tables in the restaurant, the building’s small footprint allows Tropical Smoothie Cafe to serve customers the way they want to be served, allowing enough space for multiple cars and quick, convenient pickup. Likewise, the Oklahoma City location offers a few moments of experience for customers in the drive-thru lane, sending them on a quick escape by paying homage to the Tropical Smoothie Cafe’s Born on a Beach™ history with eye-catching visuals.

“I am so honored to be the first franchisee to launch a dual drive-thru for Tropical Smoothie Cafe, which means growth for the brand’s technology-driven operations,” said Patel, who was part of the design team that developed the plans for the brand. dual drive-thru model. “Not only is this a fantastic opportunity to meet the demand for digital ordering, but the new model also offers more convenience and a unique customer experience. We can’t wait to officially open and see the response to the new design.”

In addition to owning and operating sites in the Oklahoma and Kansas City markets managed by Hero Hospitality, Patel also serves on the brand-wide building committee.

In addition to the double drive-thru opening in Oklahoma City, Tropical Smoothie Cafe has cemented itself as a leader in the fast-casual restaurant segment with its place on the list of the 25 fastest-growing fast-food chains. in America from QSR magazine, ranking 10th in 2022 among a prestigious group of brands. To view the full list of QSR’s 25 Fastest Growing Fast Food Chains in America, visit:

Additionally, Franchise Times has recognized Tropical Smoothie Cafe for its impressive growth, naming the concept to its Top 500 list, an exclusive annual ranking of the top 500 US-based franchise systems by worldwide sales. of the system. The brand moved up 10 places in its 2022 ranking, ranked #102. For the full Franchise Times 2022 Top 500 rankings, go to:

Interested Tropical Smoothie Cafe franchise applicants must have business experience, as well as a minimum net worth of $350,000, which includes $125,000 in cash. Applicants who meet these preliminary qualifications will be required to make an initial investment of between $277,000 and $584,000.

About Tropical Smoothie Cafe®

Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring a healthier lifestyle with over 1,150 locations nationwide. For 25 years, the brand has been serving better-for-you smoothies, wraps, sandwiches and flatbreads. Tropical Smoothie Cafe also features enhanced app technology and enhanced mobile ordering capabilities to further elevate the digital cafe and restaurant experience and underscore the brand’s focus on convenience. The fast-growing franchise has received numerous accolades, including a top 10 ranking on the Entrepreneur’s Franchise 500. It has also been named to Forbes’ Top Franchise list, Franchise Times’ Fast & Serious list Franchise Times Top 400. Notably, the franchise has also been recognized in Fast Casual’s Top 100 Movers and Shakers, Nation’s Restaurant News Top 200 and Top 10 Fastest Growing Chains, Restaurant Business Favorite Chains ‘ America, and received the TOPSCORE Fund Award and a Fund Score of 910. by FRANdata.

* “Franchise 500” ranking from Entrepreneur magazine 2022.

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SOURCE Tropical Smoothie Coffee

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