Vadilal Enterprises launches Now For Ever, the first cafe in Ahmedabad

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Vadilal Enterprises Ltd. announced the launch of its first cafe in Ahmedabad named “Now For Ever”, representing fusion cuisine, desserts and an ambiance to meet the needs of millennials and Gen Z and fuel their passion for delicious food.

Vadilal Enterprises also plans to expand it to key cities such as New Delhi, Surat, Jaipur by the end of the year. Vadilal Enterprises plans to have a “Vadilal Now For Ever” in every major city it operates in across the country.

What does it offer?

It offers more than 60 plus dishes; each dish is made with all Vadilal products and ingredients, which are exported to countries like USA, Singapore, UAE, Australia and many more.

In addition to Vadilal’s popular ice creams, the dessert cafe also offers a new menu of trendy, Instagram-worthy desserts and fusion cuisine dishes.

Aakanksha Gandhi, Brand Manager, Vadilal Enterprises Ltd., said, “Having a Vadilal ice cream gives the joy of being lost in the moment and wishing that moment would linger. This is how we conceptualized Vadilal Now For Ever. We have over 150 flavors available in over 300 formats. We wanted to use the same products you get at any Vadilal store but with a twist to give you an unforgettable experience!

Founded in 1907, the Vadilal group has several firsts to its credit. It pioneered the launch of ice cream carts, cones and sundaes, and was first the first brand to have a fully automated candy line in India. Its Pundhra factory is the largest fully automated factory in the country.

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Posted: Saturday, February 26, 2022, 5:47 PM IST

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